Abstract
This article examines how sustainability, circularity, and creativity may reimagine merchandise as we know it. In an applied setting, the study seeks to bridge the gap between value-driven design, supply chain strategies, and circular and sustainable approaches.
Case studies from Flaam Festival and Pohoda Festival, as well as collaborations with entities such as The Academy of Fine Arts and Design in Bratislava and Berlin Manson, articulate a vision in which merchandise serves not only as a commodity but also as a medium for fostering social connections, promoting sustainability, and improving participatory experiences. Central to the discussion is the collection of primary data looking into the motivations behind merchandise purchases, the challenges and benefits of circular production methods, and the exploration of strategies that can develop a new model for merchandise as both a cultural product and a catalyst for sustainable change. Through this journey, the study not only questions the standard norms of merchandise production but also gives specific possible implementations of circular and regenerative practices within merchandise development, design and production.
Abstract
This article examines how sustainability, circularity, and creativity may reimagine merchandise as we know it. In an applied setting, the study seeks to bridge the gap between value-driven design, supply chain strategies, and circular and sustainable approaches.
Case studies from Flaam Festival and Pohoda Festival, as well as collaborations with entities such as The Academy of Fine Arts and Design in Bratislava and Berlin Manson, articulate a vision in which merchandise serves not only as a commodity but also as a medium for fostering social connections, promoting sustainability, and improving participatory experiences. Central to the discussion is the collection of primary data looking into the motivations behind merchandise purchases, the challenges and benefits of circular production methods, and the exploration of strategies that can develop a new model for merchandise as both a cultural product and a catalyst for sustainable change. Through this journey, the study not only questions the standard norms of merchandise production but also gives specific possible implementations of circular and regenerative practices within merchandise development, design and production.